OnStar Asset Library

Each year OnStar has a massive still asset shoot to refresh their library. This shoot was the first to set the brand up to launch as a tech ingredient brand. With a fresh approach we called “elevated style with a touch of life,” the shots ranged from aspirational to storytelling to product-centric. We spent countless hours prepping then 9 days in 8 locations to capture over 200 unique shots with Patrick and Marlyne Curtet on the primary set and Andrew Trahan on a secondary set.