CES 2023 for OnStar

A big moment for the brand, OnStar had a dedicated booth at CES, solidifying them as the new technology ingredient brand for General Motors. A sleek, bright white design with textured graphics set the tone for a fresh look at OnStar. Energetic video content, a video game right in the Cadillac LYRIQ and the best new EV vehicles on display gave attendees a taste of how OnStar will help drive the future of GM vehicles.

The debut of OnStar as a technology brand, through an immersive booth.

Video Content.

The large LED screen featured four different sizzle videos, created by our team, giving an overview of four key components of the OnStar brand. The smaller screens on the side played complementary video that highlighted key services in each category. To give booth-goers a breather, a dynamic ambient graphic spread from the main LED, seamlessly to each side monitor.

My Role: Creative Director

Team: Thomas Spoto and Stephanie Lucido

Edit: Cutters Studio

Graphic Transition: Lunar North

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