You’re Not Santa
At Christmas, there are imposter Santas all over town. Our hero knows for certain they aren’t the real deal since he’s been tracking his location thanks to OnStar. This film as well as social extensions got OnStar Members in the holiday spirit and ready to push their buttons to track Santa’s location, With each button push, OnStar donated to the Red Cross.
Social Engagement
To help get the word out, we put our influencers (or elf-luencers, if you will) to work. They shared pushing their magic OnStar button as part of their unique holiday traditions. Santa himself even got in on the fun. In addition, interative organic posts got our followers excited and reminded them to push that button! Lastly, we sent the GM dealer network some fun swag to get them ready to tell customers about the program.
My Role: Art Director and Creative Director
Partner: Megan Anton
Directors and Editors: Julien and Ben Deka at Woodward Original
End Tag Animation: Mutiny and Campbell-Ewald