OnStar Redesign

The making of a tech brand.

OnStar has always led the way in safety. 2023 was the year OnStar officially rebranded as GM’s tech ingredient brand. Starting with an innovative future forward look, the brand was revamped from top to bottom. All communication touch points were fully integrated with a new visual and verbal identity.

Comprehensive brand guidelines help keep all communications consistent.

My Role: Creative Director

Partner: Megan Anton

Design Director: Stephanie Lucido

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