OnStar Always-On Campaign
With four product pillars and an always-on, full funnel media buy, the OnStar “Eras” campaign was born. With a consistent creative thread of “That’s Better", we messaged how OnStar connects you to better drives, entertainment, safety and control. All touchpoints lead the consumer further down the funnel to drive subscriptions.
Highlight Reel
*I do not own the rights to this music
My Role: Creative Director
Partner: Megan Anton
ECD: Jim Millis
Conceptual Team: Ben Klassman and Phil Wood
Tactical Team: Christine McGhie, Amanda Kimmen, Thomas Spoto, June Lee
Director: Agos Buera
Editorial: Cutters Studios